ITERATE!
It requires some active mindset to accept failure and even more energy to examine the reasons for the failure and repeat the cycle. Working in the field of disabilities and assistive technology, we come across a lot of bad prototypes and so many incomplete projects. Barely few iterate. May be it's time to modify the design thinking terminologies and humanize the steps after 'empathize' as well. It really requires an act of compassion to go beyond and stick to the cycle.
Now, don't roll your eyes at 'compassion'. It's only a matter of a few research papers in product designing and some workshops by industry experts. Academia will follow soon and 'compassion' will become part of the 'mainstream', scientific/engineering lingo too, just like 'empathy'.
"It really requires an act of compassion to go beyond and stick to the cycle" - yes, the commitment that comes with compassion!
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